Town of Delavan, Wisconsin
A responsive municipal experience designed to make everyday town information easier to scan, reach and use across devices.
I designed for the resident who wants an answer, not a tour of the website.
Delavan’s content had to serve residents with very different needs and very different levels of comfort online. I went in with a simple plan: shorten the path between a question and its answer. That meant obvious navigation, readable content, clear hierarchy and familiar interaction patterns, with particular care not to make the experience unnecessarily clever for older or less technical residents.
Responsive design was treated as prioritization, not desktop squeezed smaller.
I built the visual direction around strong wayfinding and content patterns that could handle real municipal density. On narrower screens I reconsidered order, spacing and what needed to stay immediately visible rather than simply stacking desktop sections. Accessibility and legibility stayed part of those decisions throughout.
A custom municipal site that stays calm even when the information is not.
The final direction balances local identity with the practical utility residents expect from a town website. Delavan strengthened a lesson that has shaped a lot of my municipal work since: when the content is complicated, the interface should become simpler, not more impressive for its own sake.